Implicit Values of Functional Attributes in Fluid Milk Products: Hedonic Analysis of Korean Fluid Milk Market
نویسندگان
چکیده
Competition in the Korean milk market is being intensified with emergence of a variety product-differentiated milk. The purpose this study to measure implicit values functional attributes fluid products Korea, which representative example product differentiation. Hedonic price analysis and households’ purchase data were employed for study. Our findings suggest that consumers have high value lactose-free property (25.4% premium) over conventional This reflects fact many adults lactose intolerance properties can help digest without negative symptoms. In addition, estimated premium calcium-fortified attribute was positive but little higher base case at 2.4% level. vitamin fortification, it found (-34.6%). results are expected be useful industry make decisions about investment, production, or pricing strategy.
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ژورنال
عنوان ژورنال: Nong-eopgyeongjeyeon-gu
سال: 2021
ISSN: ['0549-6047']
DOI: https://doi.org/10.24997/kjae.2021.62.3.221